How moral intensity and ethical decision making differs between uk business students and accounting professionals? | The WritePass Journal
Moral Intensity
Moral intensity relates to the issue itself and to every unique situation Shaub (1997). Consequently Jones (1991, p372) described moral intensity as being “a construct that captures the extent of issue-related moral imperative in a situation”. Ethical dilemmas tend to be evaluated within the context of the situation; hence an evaluation of the situation is imperative in understanding if a situation is ethical or not Dewe (1997). The conception behind moral intensity has often been related to the criminal justice system; in that your punishment is proportionate to the severity of the offence you commit Davis et al (1988). According to Jones (1991) moral intensity is a multidimensional construct and he identifies six characteristics that make up the moral intensity model.
At what point does moral or ethical problems trigger action? Or even concern or notice? The moral intensity with which a subject is perceived may be the key to determining the trigger.
Environmentalists could be said to have more moral intensity about over use of pesticides than farmers. Farmers probably find the issue of genetically enhanced seeds more of a serious issue than the general public, and so on …
In an ideal situation, the most critical issues of danger and damage to societal order would generate heightened levels of moral intensity so that reactions to moral violations would be quick and effective.
But moral intensity has also been a force for destruction – religious wars, persecution and torture have all flowed from situations where “moral” intensity was at its worst.
It’s a concept worth pondering and important in business ethics, since without that trigger provoking action, most business ethics problems would just continue unaddressed moving onward by simple inertia.
What I have excerpted above is one view of moral intensity. I am going to list some other blog perceptions of the issue below.
James Pilant
From around the web -
From the web site, The Harvard College Anscombe Society: (If it is possible to be more pretentious, I am unaware of it.)
Moral rhetoric is the culture war’s current weapon of choice, but the culture war’s real meat lies in the orthodoxies that compel the moral intensity at the front lines. We cannot adequately understand how the culture wars evoke such moralistic passion until we recognize the authority of these orthodoxies. Effectively, two camps wage the culture war: the secular orthodoxy, composed of those who identify with the medley of feminism, pluralism, liberationism, and multiculturalism, and the traditional orthodoxy, wed to Judeo-Christian values. As the incessant unrest over Roe v. Wade illustrates, the intrinsic disparities between these orthodoxies render them philosophically incompatible.
From the web site, Scientific.net: (This is an abstract for a paper.)
Weblogs, or blog, are rapidly becoming a mainstream technology in the information world. By June 2008, Technorati, an internet search engine, was indexing 112.8 million blogs and over 250 million pieces of tagged social media. Blogs allow millions of people to easily publish their ideas and millions more to read and evaluate and comment on them. When bloggers write things on their blog they became public. Although bloggers use blogs for many different functions and would likely provide many different definitions of blog (Stutzman, 2004), as we have seen, many bloggers perform journalistic functions. Therefore most moral code for bloggers is credibility in a journalistic sense (Blood, 2002; Dube, 2003), but they are nonprofessional without such code. Generally, blog audiences are built on trust, so bloggers should be honest and fair in gathering, reporting and interpreting information. For example, bloggers should disclose every benefit to any monetary (or other potentially conflicting) interests when appropriate. However, there has been almost no talk about this kind of ethics in the blog world. This study designed three ethical scenarios of blogger behavior against ethics code. Scenarios include blogger promoted her favorable food without disclosure conflict of interests, post other people’s entries without referencing material, and decoding other bloggers’ picture. The purpose of current research was to examine the perception of moral intensity and how the perception directly affected the specific processes of moral decision making of bloggers related to three scenarios.
From the web site, Lev Lafeyette:
Moral intensity is the degree that people see an issue as an ethical one. Influences on moral intensity include magnitude of consequences, social consequence, concentration of effect, temporal immediacy and proximity. The magnitude of consequences is the anticipated level of impact of the outcome of a given action. The social consensus is the extent that members of a society agee that an act is good or bad and the probability of effect is the rise and fall of moral intensity depending on how likely people think the consequences are. Temporal immediacy is a function of the interval between the time an action occurs and the onset of consequences. Proximity refers to the psychological or emotional closeness the decision-maker feels to those affected by the decision. Concentration of effect refers to the extent to which consequences are focused.
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Andi comments on the previous post – The 99 Percenters – Why is New York the Center of their Protests?
(The article was actually motivated by one of my reader’s comments on Facebook and while I hope there are elements of a call for economic justice implied in it, I didn’t have any ethical argument except for inequality itself – James Pilant)
Here’s Andi’s response to the post -
While reading this article, I wondered about the ethics and what the author wanted us to tell. Is it the question whether it is morally right that people do the protests in NY or is it the question if it’s ethically that 1 percent of the population in NY owns about 44 percent of all income?! Or is it the more general question whether it is ethically to do protests in the street?
To answer this question it is necessary to know the definition of an ethical decision. A decision is ethically if it affects others, has alternative courses of action and is perceived as ethically relevant by one or more parties.
By comparing the questions with the definition, it becomes clear that the second question cannot be discussed under ethical terms. Only the questions whether it is ethically to to protests or to do them in NY, has alternative courses of actions.
Therefore I focus on protests and try to state my opinion about it.
To answer the question with the postmodern ethical theory (= decision is morally right if the person follows his emotions in a situation), I would say that doing protests to point to abuses is morally okay because it is a good medium to raise high attention in the press and in tv newscasts. But that’s only half of the story. To answer this question in a more rational view, the combination of postmodern ethical theories and ethics of rights and justice is needed. Here the question of fair procedures or fair outcomes comes up.
Whether protests are morally right or wrong, is difficult. What do you think about the following questions?:
Can a protest really influence decisions that there are fair outcomes for everybody? Or is it only a way to highlight unfair procedures?
My great thanks to Andi for taking the time to comment and not just to comment but to comment with intelligence and insight. I want Andi to know that author identification is up to the contributor. If you want to be clearly identified with e-mail, blog links, etc.., you have only to ask and I will modify the posting.
Thanks!!!
James Pilant
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