I think this is a very clever post about a growing method of marketing. This is a kind of supercharged “keeping up with the Jones” method which has more than a few moral failings. Of course, in movies and television, the struggling middle class is largely absent. We focus on corporate over achievers with vast sums of money (The Proposal, etc.) or supposedly Middle Americans who never seem to have real money problems. This move is, of course, tripe, and the author here calls it out appropriately.
It’s a good post and this blogger is focused on consumer, So, you might pay more than one visit.